Online research, strategy, & marketing
Mavens believes the web requires a different set of rules to traditional marketing. People online actively communicate, interact with, and seek out, information, advice, opinion, experiences and entertainment.
The Internet allows people to form groups around opinions, passions and interests in greater numbers and levels of detail than ever before. For a brand to succeed, it must look to earn attention by acting as a friend and genuinely trying to help people with their lives in some way.
This is a significant change for not only marketing departments but for whole company infrastructures, but we believe that the new web has created the technological and social mechanisms required to support this. Our role is that of the facilitator, connecting brands with their existing and potential friends, both inside and outside their companies, and helping both sides understand one another.
Online Research
Our research services use a mixed method that includes an analysis of consumer language in search and content, website and network structures, and behavioural data. Using a selection of proprietary, free, and paid-for tools, we build bespoke programmes to solve the needs of our clients. We have carried out content audits for sites with over 250,000 pages, measured the success of national rebranding activity, and undertaken global consumer insight projects in multiple markets and languages. read more
Online Strategy
Our strategies are comprehensive programmes that range from the big picture to the tactical detail, all based on research and with attached measures. We cover technical optimisation, user journeys and required information architecture, content schedules, and appropriate targets. In addition, we work to ensure that our outputs are practical for our clients' businesses, and include stakeholder and change management elements, as required. read more
Online Marketing
Mavens is capable of search engine optimisation and social media activation, as well as application development. In addition to an average of five years of search marketing experience, our personnel are experienced at beginning, facilitating, and moderating online conversations, with a particular focus on the automotive, gaming, and finance communities. read more