Marketing Clients & Case Studies
Mavens has been lucky enough to work with many well-known brands, both in the UK and globally. Our clients include major companies in the automotive, fast-moving consumer goods, hospitality, retail, education, and publishing sectors.
The original revolutionary car designer, Citroën continue to reinvent themselves online and offline. Their large array of web properties and approach to brand coherence have been interesting to work with.
Formerly Abbey National, Santander were keen to review how the online world understood their 2010 rebrand. Mavens was able to assist with a tailored research process that captured insights. After understanding their reputation, we followed up with an exploration of the business leading to a full social media strategy.
Marketing its product lines on over 400 different brands, Unilever is a tremendous entity. Mavens have lent their research skills to several of Unilever's billion-dollar brands, from ice cream to soap powder, to understand how worldwide consumers see them.
Intercontinental Hotels Group
The world's largest hotel operators, IHG run over 4,500 hotels under seven brands.
An advertising agency working with Unilever; Mavens provided expertise to help them measure the online impact of OMO's "Dirt is Good" campaign in Brazil, and how it has improved the standing of OMO's washing powder within parenting communities.
City University London
City University was engaged in a large-scale renovation of its online properties when they engaged Mavens. We were able to provide the expertise and attention to detail required to properly migrate and consolidate City's enormous web presence.
Guinness World Records
We were delighted to work with the organization behind one of the world's best-loved books. Since 1951, they have shaped the language that the world uses to talk about human achievement. Mavens investigated the way in which records were talked about online, leading to insights and strategic direction for the client.
Homeaway is a leader in the vacation rentals space. Mavens was brought in to prepare a strategy for cost-effective content translation to support Homeaway's properties worldwide.