Primary Research

We can handle all of your business’s needs in online primary market research, conducting both qualitative and quantitative research. One-on-one interviews, focus groups, and online community management are just some of the qualitative methods we use, while our quantitative techniques include surveys and monitoring digital analytics.

Whichever methods are best suited to your brief, you can be certain that we will give you clear analysis and meaningful, actionable results.

Online Surveys

Online surveys designed to let participants speak freely, giving you the honest feedback you need.

Off- and Online Focus Groups

Careful panel selection and question design to help us communicate with your customers.

Customer Interviews

One-on-one interviews with customers from different demographics, so you can see the full picture.

QA and Usability Testing

Thorough, detailed testing of your digital products that works hard to keep you involved.


Primary business research, tailored to your requirements

Our team includes several alumni of world-leading market research and strategy consultancies. Combined, we have wide-ranging experience of consumer behaviour across countless markets.

Since no two companies are the same, our primary research is always based on the premise that the questions you need answering are specific to your business. We work with a number of different panels and external agencies to help us gather data, and find the right blend of sources and methodologies to provide reliable solutions to your problems.